It gained recognition from celebrities: in 1921, Queen Elisabeth of Belgium placed a special order in 1947, world-acclaimed singer Carmen Miranda fell for a luxurious Tissot jewel watch set with a dazzling aquamarine and diamonds. In the 1940s and 1950s, through its wide range of models for all tastes, ages and occasions (for sport, for work or perfect for the evening), the brand spoke particularly to the ‘woman of today’. Tissot counted famous women among its clients, like the French actress Sarah Bernhardt, who bought an exquisite pendant watch when visiting the Universal Exhibition in Paris in 1900.įrom the early 20th Century, Tissot also created wristwatches, well before the inter-war years and the heyday of this new type of watch.
In the 19th century, Tissot pendant watches were often richly decorated.
There is a strong parallel between the evolution of fashion and the watches that Tissot has been creating for women since 1853.
